The Habit-stacking Secret to Getting More Done

Transform your routines with habit bundling

3 Unexpected Archetypes from Some of Your Favourite Brands

Not all outlaws wear leather jackets, and not all Innocents wear halos either

This Will Help You Frame Your Value Proposition

A psychology effect that can help you framing any offering

Dispelling the Vanity Metrics Myth

How you should choose the right metrics for YOU - yes even follower growth

Big News (and Three Lessons)

Delegation, prioritisation and planning ahead

5 Special Gifts & An Ask for Help

Direct access to worksheets

I Need your Help

Shape the future of this newsletter

How to Apply Psychology to your Next Launch

Three Ways to Prepare your Emails to the Holiday Season

Fail to plan...well, you know how it goes

My Go-To Practice for Building Personas

Sneak peek of the Semrush Building a Customer Persona course

Stuck on Ideas? Here’s How SCAMPER Framework Can Help

How to take your campaign from good to unstoppable

Three More Leadership Superpowers

12 strengths to explore for your personal growth