Educators, Here's What People Really Pay For

This issue comes from my very own DeLoran - as I am on maternity leave I collected some of the core lessons I have learned over the beginning of 2025.

For the longest time, I used to treat our course content like a secret recipe. Only students who enrolled could get a taste: no peeking, no previews, nada.

I thought that was the smart thing to do. Protect the goods. Keep it exclusive. Make it feel high-value.

But then… we did something wild at Alt Marketing School.

We opened the gates.

We started showing exactly what was inside our curriculum. Shared real sneak peeks. Gave away free lesson previews.

Let people browse like they were testing out a Netflix docuseries.

That’s what lead to more sign-ups, buzz and ultimately trust.