Dispelling the Vanity Metrics Myth

It’s been a minute, hasn’t it? I’m technically going on maternity leave in a few months, but I am planning to be back - and I am lining up lots of juicy content - so you won’t even miss me!

Truth is, there’s a lot happening, and I’ve got things to say.

First, I finally launched my new personal website (yes, it only took me forever).

Then, because I apparently don’t know how to take it easy, I am writing my third book: but this one’s different. It’s my first book about marketing, and I’m diving deep into the topics that truly matter (and, let’s be honest, calling out the ones that don’t).

Speaking of which, let’s talk about vanity metrics and the whole idea behind them absolute bullsht*. Because if I see one more person saying that follower counts are Devil incarnate I might just scream.

So, if vanity metrics are not really that bad, how can we choose the right metrics for ou unique goals? Your trusty marketing BFF is coming to the rescue.