Want Your Next Online Event To Succeed?
Fab Giovanetti
April 30, 2025
Summer School is back: our longest (and juiciest) free event series to date, packed with nine weeks of free sessions designed to help you market smarter, not harder.
As we prep behind the scenes, I’ve been reflecting on everything I’ve learned from running online events over the past 7+ years.
From cramming into a cosy yoga studio with 30 attendees (yes, with the smell of incense in the air) to filling a 300-seat stage just before the pandemic hit, it’s been a ride. And a learning curve.
Events have taught me how to negotiate, plan like a pro, and ask the right questions when things inevitably go off-script. But one thing stands out the most:
Running great online events is about creating connection, clarity, and a damn good reason for someone to say “yes, this was worth my time.”
So if you’re planning your own virtual workshop, webinar, or freebie fest, here are a few lessons that’ll help you knock it out of the (Zoom) park.